CHECKLIST: Creating a Content Calendar That Fuels Your Year

The best SaaS marketing teams create custom content calendars to strategically attract and nurture prospects all 12 months of the year. Whether your B2B tech company operates on a fiscal or a calendar schedule – don’t start your year without this important framework.

Brainstorming and mapping out 12 months’ worth of brand awareness, educational and promotional communications is a daunting task. When sitting down to create an annual content calendar, where do you even begin?  

Download our checklist to get all the tips you need to build a calendar that:

  • Is structured for your B2B company’s specific criteria and constraints
  • Supports all of your marketing team functions – from PR to social media to demand gen
  • Provides the creativity and flexibility that high-growth tech brands need today
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67% of the buyer’s journey is now done digitally (SiriusDecisions). As a result, tech marketing teams must generate high volumes of content – from thought leadership byline articles to social media ads – to reach buyers at the right place, at the right time and through the right channel. With so much content to produce, a cross-functional calendar is a must.



As one of the nation’s fastest growing technology PR firms, ARPR is a results-driven public relations and integrated communications agency helping global leaders and growth-stage technology brands #MakeNews and #DriveLeads.