How to Recruit, Land + Retain Top Tech Talent Through PR

How do tech companies compete for scarce talent? Smart companies are leveraging PR and marketing not just to drive awareness and sales, but to become an attractive place to work as well.


Today’s tech landscape is fiercely competitive. The industry continues to experience higher staffing demands than there are resources. In fact, current unemployment in the IT space is in the negative percentile – a statistic that is expected to continue to decline. 

Download our whitepaper to learn how to:

  • How to communicate your company culture and benefits to drive applicants
  • Why a clear purpose can attract top candidates
  • Tips for turning passive job searchers into inbound applicants
  • Why your marketing team should double as a recruitment engine
  • How to use PR in employee retention

"I got a LinkedIn InMail from a guy that said he found out about our company because he read a Mashable article about us. He was not looking for a job, but told me he saw the article and thought ‘If I’m going to leave my job it’ll be for a company as cool as this one’ – he’s now our VP of Sales."

– Startup CEO + ARPR Client

As one of the nation’s fastest growing technology PR firms and the 2016 Tech Agency of the Year, ARPR is a results-driven public relations and integrated communications agency helping global leaders and growth-stage technology brands #MakeNews and #DriveLeads.