The average client-agency relationship has shrunk from 7.2 to 2.8 years, indicating significant challenges for companies to secure their "right-fit" PR agency partner. Companies asking agencies the right questions during the pitch process are better able to vet and identify the agency that meets their needs.
Both the objectivity and subjectivity that once guided the tech PR agency decision-making process is no longer sufficient, as evident by the decline in the agency-client relationship tenure. Yes, an agency's reputation, client experience and leadership team credentials remain important, but making a decision based on such criteria alone will inevitably lead to a short-lasting relationship.
Download our whitepaper to learn how to:
As one of the nation’s fastest growing technology PR firms and the 2016 Tech Agency of the Year, ARPR is a results-driven public relations and integrated communications agency helping global leaders and growth-stage technology brands #MakeNews and #DriveLeads.